Cristiano Ronaldo extends business empire to tableware and home decor The footballer, who has interests in the media, crypto assets and hotels, among other sectors, has partnered with the historic Portuguese porcelain firm Vista Alegre Selling tableware and home decor may not significantly boost Cristiano Ronaldo’s fortune, but it’s likely to give him less of a headache than crypto assets. The footballer has entered the designer porcelain business with historic Portuguese firm Vista Alegre , just as it marks 200 years since its founding, according to the deal announced a few weeks ago. Ronaldo, who represented Manchester United, Real Madrid and Juventus before moving to his current club, Saudi Pro League side Al Nassr , has acquired 10% of Vista Alegre and 30% of its Spanish subsidiary.
The business collaboration also contemplates the creation of a company, with a 50% shareholding, to expand into the Asian market, capitalizing on Ronaldo’s worldwide popularity . Vista Alegre, with its artisanal processes and artistic design, is at the antipodes of the liquid and virtual world of Binance, the world’s largest cryptocurrency exchange, which in 2022 partnered with the footballer to launch a collection of NFT ( non-fungible tokens ), a class of crypto asset related to the soccer star. Since then, they have marketed four collections inspired by CR7′s biography.
One of the hooks to encourage a purchase is the possibility of a personal meeting with Ronaldo, who frequently p.