It's a woke rebranding nightmare. Luxury car brand, Jaguar, unleashed a new ad campaign that has car enthusiasts cringing and asking, 'WTF, did I just watch?' There's no car in the ad, just a collection of bored colorful Cirque Du Soleil castoffs. Maybe Jaguar is selling clown cars now, who knows? Here's the agitating ad.
(WATCH) Today, @Jaguar unveils its new brand identity, recapturing its ethos to Copy Nothing. This has been a complete reset, to re-enter the world of aspirational luxury, with Jaguar’s spirit of originality and JLR’s #Reimagine vision at its heart. https://t.
co/Xd7I8mL4yJ #JLR #Jaguar pic.twitter.com/PihQJobItz The ad seems designed to drive away present and potential Jaguar owners, not have them drive a new one off the dealership lot.
Jaguar's sales have been plummeting in America, down 70% over the last five years. It seems no one is happy with the disastrous ad except Jaguar itself. Disgraceful trashing of a heritage brand with unwanted, forced diversity, that is by now so ubiquitous as to just be pathetic and generic.
Enjoy going broke. Tell me you haven't read the room without telling me you haven't read the room. This is cringe AF.
So...
..effeminate looking men in dresses.
That's your new brand identity? Really? If it's important to "copy nothing" why did you copy the style of every terrible DEI ad for the last ten years? Fire your marketing department by 5pm today. Proving that a new brand identity doesn't necessarily mean better brand identity. .