is entering heady new territory with its newest collection. The Kering-owned fragrance house — which the French fashion and beauty conglomerate purchased for an estimated $1.5 billion in 2023 — is introducing the Amber Universe, a collection composed of two fragrances.
Prices range from $400 for 50 ml to $565 for 100 ml. The two scents debut Wednesday in-store at Creed boutiques, and roll out Sept. 4 at Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Bloomingdale’s and Holt Renfrew in Canada, as well as other global markets.
Industry sources estimate the collection to reach $30 million in retail sales for its first year on the market globally. , president and chief executive officer of Beauté Americas, didn’t comment on the estimates, but did see significant opportunity with the launches. “The amber category is a very big category in the Americas, as well as the rest of the world,” Choueiri said.
“The two fragrances complement each other with different facets of amber.” Centaurus, named for one of the largest constellations in the sky, boasts key notes of tobacco, sandalwood and bourbon vanilla from Madagascar. Delphinus, also named for a constellation, highlights incense, orris and bourbon vanilla from Madagascar.
“Our most requested fragrances are Aventus, which is on the woody side, and Millésime Impérial, which is very fresh. The new two are in a family where we generally have been a bit more shy,” Choueiri said. The brand is pulling all the .