LTK rolled out a full-screen short-video feature for influencers and users. The feature helps LTK even the playing field, resembling rival tools on TikTok and Amazon. The tool was widely released this week and is available on the LTK shopping app.
Creator-commerce company LTK launched this week a shoppable full-screen short-video feature to compete with platforms like YouTube, TikTok, and Amazon in social shopping. The video feature lives on the LTK app and can be found on a creator's LTK account. Unlike the short-video feeds in apps like TikTok, LTK's feed lets users scroll through videos from their selected creator rather than all the creators they follow or an algorithm-based feed.
It's designed specifically for shopping. Users can shop the content through a clickable carousel of products displayed at the bottom of each video. The Dallas-based company, formally known as RewardStyle and LiketoKnow.
it , is an affiliate-marketing and creator-commerce platform where influencers can earn money from commissions and brand collaborations. Recently, LTK has been facing more competition from major platforms like TikTok and YouTube in social shopping . YouTube recently launched its in-house affiliate program , for example, and TikTok Shop has continued to grow since its launch.
By borrowing similar video tools from these platforms and applying them to its app, LTK is keeping itself in the running as a competitor. Alongside the full-screen video feature, LTK is also releasing a featur.