Costa Coffee is rolling out a major change to its loyalty scheme. The hot drinks giant - which is rivalled by the likes of Pret A Manger, Starbucks, Caffe Nero and more - has written to customers about the changes via email on Friday (August 23). Costa Club members get one “bean” for every drink they purchase, or two “beans” if you bring a reusable cup.
Customers then need ten “beans” to get a free drink. But a new “Swaps” feature now allows you to exchange two “beans” for syrups, cream or an extra shot of coffee. Costa said: "Introducing, an extra benefit for Costa Clubbers.
As well as earning 10 beans towards your usual free drink, with Swaps you can now treat yourself to a little reward, more often. Use a Swaps reward any time you have two beans – in-store, with Click & Collect or Click & Serve for a drop of syrup, a dash of cream, an extra shot or a dairy alternative. READ MORE Drivers must 'switch off sat navs' for 'four days' starting on Friday "You can use one or more Swaps to make your drink extra special.
" Costa Coffee is present in 50 countries around the world, with 2,700+ coffee shops in the UK & Ireland and 1,300+ globally. In 2011, Costa Coffee purchased Coffee Nation, which is now Costa Express. Today, Costa Express operates in 20 international markets, with over 15,000+ coffee machines in the UK and more than 1,600+ globally.
Patrick Steele, Head of Loyalty and Customer Engagement at Costa Coffee, said: "At Costa Coffee, we understand the.