Some streetwear brands no longer reign “supreme.” In fact, designer Supreme — the preferred brand of hype beasts — saw resale numbers decline by 25% year over year, a recent report from The Real Real revealed, and the second-hand sales of its competitor Off-White sank 34%. Similarly, sales of Nike Jordans slipped 35% year over year.
Noelle Sciacca, The Real Real’s associate director of fashion and strategic partnerships, told Fashionista that the streetwear slump could be caused by the death of renowned designer Virgil Abloh and the public downfall of rapper Kanye “Ye” West who operates his own brand Yeezy. With the two figureheads of streetwear gone, “the community welcomed a shift into something new,” she said. The unlikely underdog? Corporate couture.
“Around the same time, we saw the widespread rise of quiet luxury,” Sciacca explained. “Customers stocked their closets with neutral-colored blazers, trousers and minimalist suiting separates. Over time, however, fatigue for the simple uniform began to set in, and there was an increased desire again for self expression.
” “ Corp-core ,” the 9-to-5 chic marked by tailored suiting, button-ups and more, has soared in popularity among celebrities, influencers and the average Jane. In recent months, A-listers like Sydney Sweeney and Zendaya have jumped on the polished — dare we say “demure” — trend, which industry pundits describe as “subversive,” given some of the chaotic, colorful “dopa.