Scandinavian style codes are inimitable, instantly recognized due to their minimalist yet expressive nature. Defined by daring prints, crisp linens, and color blocking, 's fashion tendencies have been widely embraced by the internet and fashion girlies worldwide. Aside from putting unexpected combos and high-spirited color palettes on the map, the Copenhagen fashion scene has also raised a higher awareness of sustainability practices within the industry.
In 2020, introduced a that all participating brands must abide by — these standards were then later updated in March 2024 — and include maintaining a formally approved sustainability strategy, circular design principles, and collections crafted from at least 60 percent of certified or deadstock fabric, alongside other social standards and actions which reduce single-use props and packaging. "I feel relieved that our fashion week represents the beauty of the industry and supports emerging brands. Even as a small or medium-sized enterprise, you have to think about these things because you have the ability to inspire those huge players and brands out there.
We're not perfect, but we are trying to foster a healthier relationship with fashion," said CPHFW CEO, Cecilie Thorsmark. Hypebae took to the streets and runways during CPHFW to take in the sights of the season — this edition brought billowing skirts, dynamic patterns, and adaptable, grungy streetwear, along with some forward-thinking sustainable elements that have the .