Share this Story : Controversial new Canadian Army logo approved at highest levels, documents show Copy Link Email X Reddit Pinterest LinkedIn Tumblr Breadcrumb Trail Links News National Defence Watch Controversial new Canadian Army logo approved at highest levels, documents show Social-media ridicule prompted National Defence to issue an apology for the confusion and a statement clarifying that the Army’s official emblem wasn’t being replaced. Get the latest from David Pugliese, Ottawa Citizen straight to your inbox Sign Up Author of the article: David Pugliese • Ottawa Citizen Published Aug 20, 2024 • Last updated 6 minutes ago • 3 minute read Join the conversation You can save this article by registering for free here . Or sign-in if you have an account.
National Defence said the Canadian Army released on May 3 was developed by the department’s internal graphic design team at no extra expense to taxpayers. Photo by Canadian Army / X (Twitter) Article content A new Canadian Army logo that sparked an intense online backlash was approved at the highest level with no objections raised about the image that has since been likened to a bear having sex with a moose. The senior level military approval process for the new Canadian Army logo started in March 2024 with a plan to roll out the image in May online, according to documents obtained by the Ottawa Citizen.
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