Four times a year, rounds up the most popular designer brands and products in the world by analysing search and social data – and it is a marker of success that the industry has begun to watch closely. For the third quarter of 2024, it seems that contemporary brands over high-end luxury, and classic designs over trends, seem to be thriving. The report – which was released just this week – highlighted the 10 'hottest' products of the quarter, looking into what particular pieces shoppers were buying, searching for and interacting with this year.
To compile the results, the company analysed the behaviour of more than 200 million shoppers, who have been searching, browsing and buying fashion across thousands of designers stores and retailers online. The formula takes into account searches on and off the Lyst platform, product views and sales, as well as social media mentions, activity and engagement statistics worldwide, over the three month period. Something which stands out immediately in this quarter's report is that contemporary brands are taking centre stage.
Although the high-end labels are still dominating in the brand index (Miu Miu tops the list followed by Loewe, Prada and Saint Laurent), the product round-up shows more affordable pieces ruling. This includes , , and . While there are a couple of high-end products in the list (namely , and ), well over half of the round-up would be classed in the contemporary or affordable bracket.
What's more, almost all of the p.