That’s the quintessential appeal of a fragrance: it’s like putting on your favourite dress or suit and feeling like the most confident person at the party. A signature scent can convey an expression of the self, without actually having to vocalise anything. That’s the magic of a good perfume — it’s like your invisible, personal tag, making you memorable in the coolest way.
And when it comes to making a statement, forget those mainstream scents that everyone’s wearing; niche fragrances are where it’s at. And here’s a run down of ’s favourite cult fragrance brands: If there’s one fragrance brand that epitomises the adage that ‘fragrance isn’t one-scent-fits-all’ then it’s Commodity. It was established in 2013 as a modern American perfumery that offers its fragrances at three different intensities, which it calls ‘scent spaces’, that allow wearers to select the scent and its projection.
The scent spaces include a personal option — for those who prefer a subtle, intimate fragrance (to be noticed only by you and the few you allow close); an expressive version, that’s effectively a ‘Goldilocks’ choice considered to be the perfect balance of longevity and projection; and, for those who like their scents to make a statement, there is the bold version, which the brand says is “designed for those intent on making their presence known; they are for you and everyone else”. Commodity has a variety of unisex scents: Milk, Paper, Velvet, Moss, Gol.