Real Life Don't miss out on the headlines from Real Life. Followed categories will be added to My News. Kmart shoppers have expressed “concern” over a new changing room feature that recently appeared in a Melbourne store.
The budget retailer is currently trialling a new security measure in the Westfield Southland store that uses smart technology to monitor what items customers have taken into a cubicle. When shoppers enter the changing area, they are now greeted with a digital screen inside their private fitting room, displaying exactly what items the customer has taken in with them. A photograph of the new feature has since been shared in the Kmart Mums Australia Facebook page , sparking fears among shoppers that their privacy was being invaded, with some suggesting the retail giant was “spying” on its customers.
Kmart told news.com.au that “no cameras or photographs” are obtained as part of the changing room monitoring – but it hasn’t stopped shoppers from labelling the anti-theft technique “concerning”.
Kmart has installed new smart technology in its changing rooms, sparking ‘concern’ among shoppers. Picture: Facebook/KmartMumsAustralia “Kmart Southland is currently participating in a new trial of RFID (Radio Frequency Identification) technology in our fitting rooms, that scans our apparel products upon entry, and then displays these products to the customer,” a spokesperson aid. “There are no cameras or photographs utilised with this technolo.