In today’s social media-driven world, our standards of beauty have changed drastically. The focus on well-toned bodies, six-pack abs, and the growing understanding of how diet affects overall health has sparked a boom in the supplement market in India. As people increasingly seek supplements to address perceived dietary gaps, a corresponding rise in the gray market for protein powders has emerged.
Earlier this year, a study published in the peer-reviewed journal Medicine revealed a startling fact: nearly 70 per cent of popular supplements sold in India contained incorrect protein information, and some also had harmful contaminants, including pesticide residue and fungal aflatoxins. These findings prompted the Food Safety and Standards Authority of India (FSSAI) to announce tighter regulations on protein supplements , as reported by ET in June. “There are many protein products on the market that are more harmful than beneficial,” an FSSAI official told ET in June.
Himmat Jain, co-founder and director of AS-IT-IS Nutrition, told ET Online that “strict regulations from FSSAI are crucial for maintaining consumer trust in the protein supplement market.” But will the new FSSAI regulations be effective in curbing false and misleading claims? Artificial Intelligence(AI) Java Programming with ChatGPT: Learn using Generative AI By - Metla Sudha Sekhar, Developer and Lead Instructor View Program Artificial Intelligence(AI) Basics of Generative AI : Unveiling Tomorrow's Innovat.