When unconventional becomes luxury, it does not just push fashion boundaries but rather redefines them. Fashion in recent years has all been about favouring what's unconventional, especially with trends that once would have been considered “ugly”. They are now being embraced by luxury brands and trendsetters alike.
From sauce or pee stained clothing to bleached eyebrows, combat shorts, and stomper boots, the world of fashion is witnessing a bold rejection of traditional beauty standards in favour of things and perspectives that are more raw, real and rebellious. What was once considered the domain of the "uncool" or "unfashionable" has now ascended to high fashion status. This shift transcends mere aesthetics, signalling a profound cultural change that values individuality and authenticity over plastic and polished perfection.
To learn more about this raging fashion trend, HT Digital has reached out to industry experts to gain more insights. (Also read: From girly floral patterns to masc denim shorts: Top 5 fashion trends that have made a comeback in 2024 ) What is ‘ugly fashion’? "Clunky and ugly is definitelya trend this season.With high-fashion streetwear becoming a fast-growing category in 2024.
The "ugly fashion" trend is a quirky offshoot of the normcore trend from 2022-23, which embraced deliberately unattractive, brandless, and unremarkable clothing. It is all about embracing unconventional, unpolished, and deliberately unattractive clothing. It involves mixing.