“Dress to Impress” (“DTI”) is an award-winning fashion game that is currently dominating the platform Roblox. With over 2.8 billion plays, its concept is simple: create an outfit according to a set theme in a limited amount of time.
In theory, the game is nothing new. However, “DTI” has captured the attention of a more mature player base, an achievement quite unknown to other Roblox games. Roblox games have consistently been targeted towards younger audiences.
The simplistic design and controls of the games on the platform allow users to play on phones and tablets, not requiring any advanced gaming knowledge or mechanics to enjoy their experience. They are, quite literally, point-and-click. The straightforward design of most Roblox games has subjected the platform as a whole to the assumption that the games are basic or child-like.
However, “DTI” is part of a new wave of Roblox games that feature upgraded graphics and movements, disregarding the classic “block-like” look and feel that is typically associated with Roblox games. Why exactly is “DTI” garnering such popularity from more mature audiences? According to Roblox , around half of “DTI” players are over 18 years old, while less than 42% of total Roblox users are over 18. In general, the Roblox player base skews young, but “DTI” is defying this statistic.
The complexity of customization is one of the most attractive features of the game, allowing for an almost endless combination of clothe.