Coles shoppers are racing to get their hands on the luxury Smeg knife range that's valued at more than $800. The supermarket chain has launched a seven-piece stainless steel knife block set from the high-end brand - and customers can use points to collect the items separately. Shoppers can earn 'one kitchen knife credit' for every $20 they spend in a single transaction until January 21, 2025.

Simply scan your Flybuys card and redeem your credits for a free Smeg knife - or use half credits and pay the rest at checkout in-store or when placing your order online. The Smeg knife block, available in cream and black, can be redeemed using half credits and half pay, or buy it outright for $100. Those who cannot wait to collect all the points can buy the entire knife block set in one go for $292, which is a lot cheaper than the original price.

But if you don't need the complete set, the stainless steel knives are sold separately - with prices ranging between $20 to $40 each. Shopper Adriana was so excited about the new Smeg range that she couldn't resist buying the knife block in both colours. Shopper Adriana was so excited about Coles' new Smeg range that she couldn't resist buying the knife block in both colours 'You don't understand the way I ran to Coles to get this Smeg.

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