She is on the receiving end of one of the biggest pay cheques in I’m a Celebrity history - a cool £1.5million to be precise. And with that amount of cash on the table, expectations are running high - certainly from wishful-thinking ITV execs - that the jungle will provide the perfect setting for Coleen Rooney to let rip about Rebekah Vardy .
With immaculate timing, her rival has teed things up a treat saying on the eve of the show that Coleen "always wanted my life, she's following in my footsteps". But the big question is..
..will Coleen deliver what the public (and ITV) so desperately want.
Coleen will be blissfully unaware of Vardy’s latest outbursts made this weekend. As soon as she stepped off the plane, her mobile was confiscated and contact with the outside world was terminated. And I've just got wind that the campmates are now firmly ensconced in camp ahead of Sunday night's opening show.
Even if the news DID somehow reach her...
would she rise to the bait anyway? It’s just not Coleen’s style to go in all guns-blazing. And viewers expecting her to drop bombshells left, right and centre will be left disappointed. Bear in mind, too, that legally she will have to be careful so as not to spark another courtroom showdown .
On the other hand...
..£1.
5million is a lot of money...
and Coleen is a savvy enough businesswoman to give the viewers a taste at least of what they want. Vardy, of course, would have no such gripes if the roles were reversed and she was heading in.