I’M a Celebrity star Coleen Rooney is poised to bag a mega-money deal that could see her become the new Holly Willoughby — if she continues to perform well in the jungle. Her every move is being closely observed by bosses at ITV as they eye her up to be a presenter on a new batch of lucrative shows backed by big-spending advertisers. 4 Coleen Rooney is poised to bag a mega-money deal that could see her become the new Holly Willoughby Credit: Rex 4 Coleen, pictured with husband Wayne, has previously presented for ITV on a sporadic basis Credit: Getty 4 Coleen could become the new Holly Willoughby if she continues to perform well in the jungle Credit: Rex 4 A TV insider said: 'Coleen already brings with her the Midas touch when it comes to endorsing the kinds of products which ITV’s advertisers sell' Credit: Getty They also want to tap into the “Coleen Effect”, which sees thousands copy her purchases — such as the £1,000 silk pyjamas the 38-year-old Wag wore to fly to Australia and have now virtually sold out.
A TV insider said: “Coleen already brings with her the Midas touch when it comes to endorsing the kinds of products which ITV’s advertisers sell. “She has over a million followers on Instagram alone, and most of them scan her pictures and observe everything she wears and buys. “The more glamorous Love Islanders and some soap stars also have large online followings and hugely influence what social media users spend their money on.
Read More on TV SOAP .