JetBlue is dropping hot food for economy-class flyers on transatlantic flights JetBlue is rolling out new menus for transatlantic flights , and there’s one surprising feature on them: there will be no hot meals for flyers in economy class. On just about all airlines, even passengers in the cheap seats on an ocean crossing could count on at least one hot meal, albeit one with sometimes questionable appeal. Now, JetBlue economy menus come with this chilling note: “All items served chilled.
” Chilled Frittatas? A frittata with roasted zucchini and tomatoes sounds tasty for breakfast, but do you really want a cold frittata? A lunch/dinner menu offers a choice of Chicken Grain Bowl (cold) or Ginger Garlic Tofu (cold). Another lets flyers choose between Pesto Pasta Salad (cold) and Mushrooms & Lentils (cold). Sounds delicious, right? Is Jet Blue Bucking the Trend in Better CX? I’ve predicted that, based on moves by various airlines, that customer experience might be how airlines seek a competitive edge .
United Airlines, for example, just announced that it would upgrade WiFi on all of its planes to Starlink service, and offer it at no charge to all customers. In a recent interview , Customer Management Practice president Mario Matulich called CX an “interesting competitive battleground.” A Smelly Alternative? While nobody expects gourmet meals in economy, flyers do expect sustenance on a flight that lasts eight or nine hours.
Some of JetBlue’s chilled choices seem trul.