When it comes to famous Christmas commercials, there aren't too many that are more iconic and nostalgic than Coca-Cola's 1995 "Holidays Are Coming" spot . The company's latest take on that ad, however, isn't inspiring the Christmas spirit in a lot of fans. You can watch the 16-second spot here , which in some ways is largely similar to the original, from the soundtracks to that big, lit-up truck.
But if something feels a little off , it's because it was Coca-Cola's first ad to be fully generated by artificial intelligence. The company's European CMO, Javier Meza, explained the decision in an interview with Marketing Week , saying Coca-Cola wanted to bring this year's holiday commercial to "today's times." “We didn’t start by saying: ‘OK, we need to do this with AI,’” he said.
“The brief was, we want to bring Holidays Are Coming into the present and then we explored AI as a solution to that.” It's safe to say that a lot of people on the internet would've preferred Coca-Cola modernizing the ad in another way, however. The reaction online has been overwhelmingly negative, with comments on the YouTube video and across social media calling it "slop," "embarrassing," and "creepy.
" Or, as one commenter put it: "This is as heartwarming as an aluminum tree." "Over 14 years ago, people were recreating the Coca Cola Christmas ad in GTA San Andreas and it still came off as more authentic than this tripe," wrote one X/Twitter user. Over 14 years ago, people were recreating t.