You can’t generate the holiday spirit with artificial intelligence — at least, according to social media. On Nov. 12, the brand .
Since , the holiday-themed ads depict folks in snowy surroundings happily welcoming festive lights and a big rig full of ice-cold soda pop into town. This year, though, some of the ads were made with generative AI. One shows digital polar bears, deer and other animals scampering in the snow as computer-generated trucks, pine trees, bridges and even hot-air balloons are lit up with Christmas lights.
People young and old in the ad all share smiles — as well as the fact that they aren’t real people. A second, more imagines a place where polar bears, house cats, owls and monkeys exist in the same climate. In addition to the commercials, Coca-Cola launched , which allows people to use AI to reimagine some of Coca‐Cola’s iconic holiday imagery and characters.
The site, which was , allows users to make digital greeting cards which can be downloaded, emailed to loved ones or posted to social media, save online galleries and browse through other AI-generated images. As it ushers in the holiday season with this AI-heavy content, the brand has also opened itself up to quite a bit of criticism. “Coca Cola using ai for an ad is genuinely so terrifying to me.
Art is dying,” one user on X. “Actors, replaced. Camera workers, replaced.
Drivers, replaced. Designers, replaced. Soulless.
” “we’re living in the worst timeline,” another. “It s.