Coca-Cola relaunched a popular Mexican soda within the United States in hopes of connecting the newer generation with nostalgic Latino flavors. After years of being discontinued in the United States, Coca-Cola has officially brought back Barrilitos , a Mexican soda that was first introduced in 1938. In 2008, Coca-Cola acquired the beverage brand, Barrilitos, but remained focused on other Coca-Cola products.
Though they discontinued the popular Mexican soda within the US, it was announced on October 31 that Coca-Cola will be relaunching Barrilitos to better fit consumer needs. “The OG Mexican soda is back! Originally started in 1938 in Monterrey, Mexico, It’s now relaunching in the US as a fizzy blend of nostalgia-packed con mucho flavor. Experience the taste of history and celebrate the vibrant flavors that have stood the test of time,” Barrilitos posted to Instagram.
A post shared by @barrilitosdrink The brand leader for Coca-Cola’s Barrilitos, Maria Correa, said in a statement that Coca-Cola aims to provide Barrilitos consumers with a “refreshed brand identity” while keeping the traditional flavors that were once enjoyed. “Barrilitos is evolving to meet the needs of a new generation, without losing sight of its rich history,” Correa added. “We’ve infused Barrilitos with a refreshed brand identity while preserving the classic flavors and traditions that have made it a beloved part of Latino households.
This relaunch is an invitation to experience Barrilit.