The platform has gained support from notable figures such as Charlotte Freud Murdoch and Leah McSweeney NEW YORK , Aug. 7, 2024 /PRNewswire/ -- Club Pillar , brainchild of NYC based socialite Jessie Urvater , is launching this week, making it the first-of-its-kind membership-based dating app and community centered around sobriety. The mission of Club Pillar is to redefine sobriety for a modern era in a way that deeply resonates with younger generations and emphasizes a net positive social status gain for being sober forward.

The launch of Club Pillar comes at a time when sober-curious, low-alc-living, and other variations of limiting alcohol consumption are picking up momentum while simultaneously conversations about how "bad" the current dating apps and overall dating scene are swirling around. There are over 1,500 dating apps on the market, but Club Pillar is one of the only options to connect those who are interested in a sober-centric lifestyle, allowing members to initiate their new relationships without any stigma or preconceived notions. Club Pillar is here to welcome members at various points in their sober journey, whether it be fully sober, sober-curious, light drinkers, California sober, or simply there just for sober dating.

According to a recent survey by DatingNews.com of Millennials and Gen Zers from across the country, two in three people, or 65%, said they prefer a dry date over one involving alcohol. Club Pillar is meticulously crafted to provide a refined m.