Collaboration Ensures Server-Side User Signal and Event Collection, Privacy, and Efficiency for Advertisers NEW YORK , July 25, 2024 /PRNewswire/ -- Clinch , the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation platform, announced today a partnership with MetaRouter , the trailblazer in server-side tag management and real-time event management. The partnership provides advertisers a cookieless, privacy-compliant solution to easily track and forward web behavioral events, including click data, from an advertiser's website to Clinch for decisioning and insights. MetaRouter's approach to server-side tag management eliminates the need for third-party trackers and scripts on websites.
This collaboration with Clinch means advertisers can effortlessly collect user signals and events server-side, addressing browser limitations on data while ensuring user privacy is maintained across all technical systems. "This integration allows clients leveraging Flight Control to use MetaRouter's server-to-server implementation to track behavioral events on websites without the need for pixels or scripts," said Charel MacIntosh , Head of Business Development and Strategic Partnerships at Clinch. "This is particularly beneficial for advertisers with privacy and governance teams who require the shift away from third party pixel implementation.
" Advertisers can benefit from this integration in several ways. They can track and forward .