Some call it hypocrisy at its peak with Starbucks introducing paper straws and cups for sustainability but its own CEO’s carbon footprint is going off the rails for daily commute. Where to draw the fine line in this never-ending climate debate New Delhi: Incoming Starbucks CEO, Brian Niccol, has caused controversy with his new job which would see him embarking on an extraordinary daily commute of 1,600 kilometres. The 50-year-old California resident will travel daily to Starbucks’s headquarters in Seattle.
According to Niccol’s employment agreement with Starbucks, he will use a corporate jet for this daily journey. A Starbucks spokesperson said, “Brian’s primary office and a majority of his time will be spent in our Seattle Support Center or out visiting partners and customers in our stores, roasteries, roasting facilities and offices around the world. His schedule will exceed the hybrid work guidelines and workplace expectations we have for all partners.
” Where to draw the line? This is not the first time that extensive usage of private jets by celebrities, big businessmen and even politicians has caused public uproar. While many of the people who frequent such travel publicly talk about the impending dangers of climate change, their personal conduct seems to be at odds with their stated ideologies. Celebrity and public scrutiny often go hand in hand, this sometimes is detrimental to the rich and famous but often also helps in showcasing their flaws and hypocrisy.