It's not a new rule on I'm a Celeb that the stars are banned from bringing make-up into the jungle, but this year , ITV watchers are questioning whether that rule has been dropped or if it's being broken by image-conscious campmates. Stars of the 2024 show like Tulisa, Jane Moore and Coleen Rooney all appear to be wearing a fair amount of make-up on their brows, lips and eyes, leading X users to ask if a few of them have snuck products into the backpacks. "Why isn't Tulisa and Jane's make-up coming off?" asks one, while a second wonders: "Sorry, but how have Tulisa & Jane still got make-up on?" We have the answer, and it's no.

The stars aren't applying make-up in the jungle, but they have indeed found a clever workaround to the makeup ban in semi-permanent make-up. This isn't the first year I'm a Celeb stars have indulged in pre-jungle tattoo transformations to ensure they look made-up on screen, but with at least three of this year's campmates sporting various forms of semi-permanent make-up, it definitely seems to have taken off as a trend. What tattoo treatments have the I'm A Celeb stars had? Tulisa took to Instagram shortly before jetting off to Australia to update her followers on her jungle-ready beauty treatments.

"I tatted the lips to match the brows, couldn't help myself!" she penned alongside a selfie. It also appears Tulisa has had a full set of eyelash extensions done to see her through the first few weeks of the show. However, with infills for lash extensions ne.