Rich Hilleman and David Helgason have helped shape the video game industry. Now they want to offset its environmental impact with CleanPlay . More than just a startup, CleanPlay is on a mission to rapidly and dramatically reduce the carbon footprint of the video game industry.

Hilleman is the former chief creative officer at Electronic Arts, while Helgason was the former CEO and cofounder of the Unity game engine. They said they have seen gaming evolve over 30 years from a geeky hobby into one of the largest communities on the planet. Today the community of gaming is vast, diverse, and a wonderful space where the connections between creators and players extend far beyond entertainment.

In parallel, climate change has emerged as the defining challenge of our era, impacting every person on earth – gamers and non-gamers alike, they said. Join us for GamesBeat Next! GamesBeat Next is almost here! GB Next is the premier event for product leaders and leadership in the gaming industry. Coming up October 28th and 29th, join fellow leaders and amazing speakers like Matthew Bromberg (CEO Unity), Amy Hennig (Co-President of New Media Skydance Games), Laura Naviaux Sturr (GM Operations Amazon Games), Amir Satvat (Business Development Director Tencent), and so many others.

See the full speaker list and register here . “We embarked on a journey to understand the intersection of climate and gaming, delving into the CO2 emissions of the videogames industry. Although gaming is relatively .