Monday, August 19, 2024 Civitatis , a premier platform for curated travel experiences in Spanish, is excited to welcome Juan Rossello as the new Business Development Manager in the United States. This appointment highlights Civitatis’ commitment to expanding its influence in the U.S.
, an essential market characterized by a large Spanish-speaking demographic and a robust demand for services catered to this language group. Juan Rossello, with a solid 15-year track record in the tourism sector, brings invaluable insights and proficiency to Civitatis. Besides assuming the role of Business Development Manager for the USA, Rossello will also maintain his position as Country Manager for Mexico.
His expanded duties now cover Business Development efforts across the U.S. and Central America.
Rossello’s profound understanding of market dynamics and leadership will play a pivotal role in enhancing Civitatis’ presence in these strategic regions and boosting partnerships with travel agencies nationwide. Data from the United Nations indicate that over 42 million U.S.
residents are Spanish speakers. Further projections from the Instituto Cervantes suggest that by 2060, the U.S.
is set to be the second-largest Spanish-speaking country globally, trailing only Mexico, with 28% of its population of Hispanic descent. Spanish ranks as the third most utilized language online and maintains significant prevalence on social media and various digital platforms. These facts underscore the global s.