Tuesday, August 20, 2024 Civitatis is proud to announce the appointment of Juan Rossello as the new Business Development Manager for the United States. It is the leading curated marketplace for tours and activities in Spanish, This strategic move underscores Civitatis’ dedication to strengthening its presence in the U.S.
, a key market where Spanish is the second most spoken language, reflecting the significant demand for Spanish-language travel services. With over 15 years of experience in the tourism industry, Juan Rossello brings a wealth of knowledge and expertise to Civitatis. In addition to his new role as Business Development Manager for the USA, Rossello will continue to serve as the Country Manager for Mexico, expanding his responsibilities to include Business Development for the U.
S. and Central America. His extensive background and leadership in market development will be instrumental in further establishing the company’s footprint in these key regions and expanding its collaboration with travel agencies across the country.
According to the United Nations, over 42 million people in the United States are proficient in Spanish. The Instituto Cervantes projects that by 2060, the U.S.
will become the second-largest Spanish-speaking country in the world, after Mexico, with 28 % of its population being of Hispanic origin. Spanish is also the third most widely used language on the internet and the second most prevalent on social media and other digital platforms. These.