City in gorgeous deep red state braces for influx of hipsters after being branded America's coolest By Bethan Sexton For Dailymail.Com Published: 01:05, 21 September 2024 | Updated: 01:20, 21 September 2024 e-mail View comments A city in conservative Idaho is bracing for an influx of hipsters after being branded as the one of America's 'coolest'. Boise has been attracting notice due to a regeneration of sorts in the last few years, largely driven by the expansion of tech jobs in the area.
Increasingly, the city of 237,000 has been drawing in cosmopolitan crowds keen to indulge in its small town charm, while still being able to sip on a matcha latte. As a university town, Idaho's capital has always attracted a youthful crowd. But between 2020 and 2023, its population has exploded by 54,000 people.
The plethora of bars and restaurants springing up as a result has now seen the city lauded as, 'the coolest city in the Pacific Northwest' by the Wall Street Journal. Boise, Idaho is bracing for an influx of hipsters after being branded as the one of America's 'coolest' In a review of Boise, the outlet highlighted the newly opened Avery hotel and restaurant launched by chef Cal Elliott, who has moved back to his home state following following success in Manhattan. Several eateries have been honored with prestigious culinary awards, including Kin which notched a James Beard award last year for its take on fine dining.
A popular craft beer scene, a choice of wineries and regular farmer.