City AM has struck a deal to take up the vacant spots in the Evening Standard’s distribution network across London when the latter paper launches its new weekly edition. City AM will be available from 6am on Mondays to Thursdays, having dropped its Friday edition last year as many commuters continued to prefer ending the week working at home. The new-look weekly edition of The London Standard, as it will be renamed, will then be distributed from 4pm on Thursday afternoons starting on 26 September and be available until Monday morning each week.
City AM will continue to distribute about 70,000 copies per edition. Its latest ABC figure for August shows an average distribution of 68,144. The London Standard will drop its distribution to 150,000 copies per week.
In July, before it began to reduce its frequency down from five days a week, the Evening Standard was putting out an average of 276,885 copies each weekday. The new co-branded bins will be found at 530 distribution points across Zone 1 to 6 of London. Currently City AM goes out to 430 bins.
The bins are also deeper than those City AM is currently distributed in so they can accommodate the London Standard’s larger run. City AM chief operating officer Harry Owen said the deal reflected the industry “moving into a more collaborative space” and will mean “high quality print content is available seven days a week across London”. “Alongside our ever-growing focus on digital reach, there remains an undeniably speci.