Nars is entering its brand ambassador era. To mark its 30th anniversary, Shiseido-owned has tapped Ciara, Pom Klementieff and Camila Morrone as ambassadors, a newish initiative for the brand, which has previously only dabbled in ambassador-ships in the Chinese market. Wasting no time, the trio recently joined Nars founder François Nars in New York to shoot the campaign for its latest launch, Explicit Lipstick, which he named just as he does with every product.
They’ll next meet again for the official launch in Paris in September. “They’re all really, really lovely,” Nars said of the new ambassadors over the phone from his native South of France. “Even before they worked for us, they always bought a lot of Nars products.
They’re very excited to work for the brand.” “Nars’ unique character and personality are defining elements of the brand. For our 30th anniversary, we wanted to work with global ambassadors to embody this spirit, to reach more consumers in different ways and keep telling our brand story,” said Jennifer Jackson, senior vice president, global marketing and digital strategy at Nars.
Ciara launched her music career 20 years ago and has sold more than 23 million records worldwide. Her recent hit, “How We Roll,” topped the charts last summer. In 2023, she made her film debut as Nettie in the Oscar-nominated movie, “The Color Purple.
” Klementieff has built a film career with standout turns in “Oldboy” and “Ingrid Goes West.” She h.