As Chopard's new global ambassador, Bella Hadid wears the maison's icons in a campaign envisioned by Alasdair McLellan. The internationally acclaimed photographer previously shot some of Chopard's most iconic advertisements. For this campaign, McLellan captured Hadid with her hair elegantly held back and dressed in pared-down looks.
One of the six visuals portray the supermodel strutting Chopard's haute joaillerie in ethical 18 carat white gold. With matching ring and earrings, the stunning necklace is set with emerald-cut and brilliant-cut sapphires as well as pear-shaped diamonds and brilliants. Jewellery from the Happy Hearts, Happy Diamonds and Ice Cube collections are featured in three other images.
Chopard reinvented the diamond-set watch category with Happy Diamonds in 1976. The playful design allowed precious stones to move freely between two sapphire crystals on the dial. In 1993, the concept of floating diamonds combined with steel for the Happy Sport watch.
Hadid coordinates a 33mm Happy Sport model in ethical 18 carat rose gold and Lucent Steel with Happy Diamonds ring and earrings in the fifth image. An Alpine Eagle timepiece coordinates with Ice Cube jewellery in this look. Made of 70% recycled steel, Lucent Steel is one of Chopard's responsible sourcing initiatives that reinforces The Journey To Sustainable Luxury programme.
The Swiss brand first used Lucent Steel for the Alpine Eagle collection unveiled in 2019. Inspired by the Alps and the majestic eagle, the.