Bollywood Hungama has been regularly informing viewers about the dramatic issue that cropped up on Thursday, December 19 over show sharing of Baby John and Pushpa 2 – The Rule . The issue was sorted temporarily but now the discussion has again resumed as to how many shows should be allotted to both films once Baby John releases on December 25. A source told Bollywood Hungama , “The distributors of Baby John , PVR Inox Pictures, have asked for 60% of showcasing for their film while they have asked exhibitors to allot the balance 40% of the shows to Pushpa 2 – The Rule .
To the single screens, they have insisted that there should be 3 shows of their film and 1 show of Pushpa 2 – The Rule .” The source continued, “However, some theatres have reservations over this arrangement. They argue that Pushpa 2 – The Rule is still doing exceedingly well and hence, it’ll continue to find a huge audience even after Baby John ’s release.
As a result, they are not ready to reduce its showcasing considerably.” An industry expert commented, “There should be no one-size-fits-all strategy. In some premium plexes and in some regions, Pushpa 2 – The Rule has almost exhausted its run.
In such a scenario, 60% showcasing to Baby Joh n makes sense. But there are theatres in certain mass sectors where Pushpa 2 – The Rule is simply unstoppable. There you can’t expect only 1 or 2 shows of Pushpa 2 – The Rule .
A 50-50 showcasing, hence, should be applied in these theatres.”.