Tuesday, August 27, 2024 Choice Hotels International, Inc. a leading global hospitality company, recently signed its inaugural agreement under the revitalized SOAR (Supporting Ownership Access and Representation) initiative. This program aims to foster hotel ownership among diverse groups.
Damon Healey, from Eternal Companies—a firm specializing in real estate investment and management—sealed a deal to transform two Georgia properties into Suburban Studios, showcasing one of Choice’s premier extended stay portfolios. The transformation culminated with the opening of these sites on May 30. “We’re so excited to announce the first contract under the newly reintroduced SOAR program and to work with franchisees like Damon Healey.
Our team is dedicated to opening doors so that underrepresented entrepreneurs can soar as hotel owners,” said John Lancaster , vice president of franchise development and strategic programs at Choice Hotels International. “Choice has, if not the best, one of the best franchise models, especially in the extended stay category. That’s why I’m thrilled that our hard work and dedication, with the help of SOAR and our investors, including partners also within the African American community, have paid off and we’ve been able to successfully open two Suburban Studios in Georgia,” said Damon Healey , founder of Eternal Companies.
“The level of support we have received from Choice on how to navigate hotel ownership every step of the way has.