Tuesday, August 13, 2024 Choice Hotels International , one of the globe’s leading hotel companies, has appointed 72andSunny New York as its new creative agency of record, while dentsu X has been selected as its digital media agency of record. This strategic partnership brings together Choice’s deep insights into the travel industry with the creative prowess and executional capabilities of these top-tier agencies. By harnessing the latest cultural trends and utilizing advanced technology, this collaboration aims to help Choice effectively engage with guests in a more meaningful and relevant manner.
Choice Hotels has undergone significant transformation in recent years, now boasting eight upscale and full-service hotel brands worldwide. The company has introduced vibrant new designs for several of its popular select-service and lifestyle brands, is expanding its portfolio with extended stay hotels to cater to the rising demand for longer stays, and is enhancing its Choice Privileges rewards program to offer more experiential benefits and additional ways to earn and redeem points. In collaboration with Choice’s in-house marketing team and long-standing partner Havas Media, which will continue to oversee media planning and TV buying, 72andSunny and dentsu X will work together to capitalize on these transformative opportunities.
Their joint efforts will focus on boosting Choice’s brand affinity and market perception, as well as driving direct bookings across its expanded p.