Thursday, October 3, 2024 Today, Choice Hotels International, Inc. unveiled the rejuvenation of Radisson Individuals across the Americas. This upper upscale soft brand caters uniquely to full-service, boutique, and independent hotels that are recognized for their unique local charm and exceptional guest services.
This revitalization follows Choice’s 2022 acquisition of Radisson Hotels Americas and continues its pioneering journey in the soft brand category, enhancing its portfolio to meet the growing demands of travelers seeking unique, immersive lodging experiences. This initiative also introduces brand opportunities to proprietors, advancing Choice’s presence in the upper upscale market amid increasing consumer interest. “Choice is a different company today than we were just a few years ago.
We’ve seen tremendous excitement for our upscale and upper upscale brands including Radisson, Radisson Blu, Radisson Red, Ascend Hotel Collection and Cambria. That’s a testament to the strategic investments we’ve made to provide a strong value proposition to developers interested in growing within these segments,” said Patrick Pacious , president and chief executive officer of Choice Hotels International. “With Radisson Individuals, we have a great new opportunity for developers and owners of full-service boutique hotels to benefit from Choice’s powerful distribution engine.
Our 67 million Choice Privileges rewards members now enjoy access to 1,000 upscale, upper upsca.