Together, Choice and its agencies will help increase awareness and drive direct bookings to its diverse portfolio of 22 hotel brands, including Radisson, Cambria Hotels, Comfort Hotels, Country Inn & Suites and Quality Inn NORTH BETHESDA, Md. , Aug. 13, 2024 /PRNewswire/ -- Choice Hotels International, Inc.
(NYSE: CHH), one of the world's largest hotel companies, has named 72andSunny New York as its new creative agency of record and dentsu X as its new digital media agency of record. This new, strategic collaboration combines Choice's rich understanding of the travel landscape with the creative and executional expertise of these world-class agencies. By tapping into the latest cultural trends and leveraging cutting-edge technology, the collaboration will allow Choice to cut through the noise and reach guests in a meaningful, relevant way.
A different company today than even two years ago, Choice Hotels has expanded to eight upscale and full-service hotel brands globally, introduced new vibrant designs for several of its well-known select-service and lifestyle hotel brands, is opening extended stay hotels to meet growing demand for stays longer than a week, and is transforming its rewards program, Choice Privileges, to be more experiential and offer even more benefits and ways to earn and redeem points. Together with Choice's in-house marketing team and longtime agency Havas Media, which will continue to lead media planning and buying for TV, 72andSunny and dentsu X will colla.