Toblerone fans have recently unearthed a hidden detail in the chocolate's logo that pays tribute to a historic city. The Swiss chocolate brand, which has been around for over a century, has incorporated numerous references to its homeland in its packaging. Some of these are more apparent than others, including the mountain depicted on the chocolate wrappers, which many recognise as the Matterhorn in the Alps.
However, those who scrutinise the image of the Alps may notice another nod to the chocolate's origins, which many consumers might have overlooked. A viral TikTok from user @howiedrawsthings has unveiled this hidden detail, which is an image honouring the Swiss capital. Toblerone was established in the city of Bern in 1908, and the company seems eager to express their affection for the city by incorporating a tribute into the chocolate packaging.
Even the name of the chocolate contains a secret message, with some of its letters spelling out the capital city. @howiedrawsthings highlighted the b, er, and n of the Toblerone logo and drew a triangle around the mountain to reveal these local tributes. However, what many might not realise is that there is an image of a bear embedded within the mountain.
By colouring in the mountain and revealing the bear inside, the TikTok artist demonstrated where the creature was concealed. The illustrator said: "A hidden bear is from the Bern coat of arms." Reddit users have been commenting on the significance of bears to the Swiss city of B.