Showcases impact hotels have on local communities , /PRNewswire/ -- The California Hotel & Lodging Association (CHLA), in partnership with Oxford Economics, today announced , an initiative to showcase the positive social impact the lodging industry has on local communities. "Our California hotels every day extend kindness and goodwill to guests, employees and our communities not to gain recognition, but simply because service is what we do," said , Chair of CHLA's Board of Directors. Results of a pilot study in early in 2024 demonstrated the far-reaching impacts hotels have on community benefits, which led Hotel Caring's expansion to include more regions of the state.
At the right are examples of hotel contributions as collected by Hotel Caring: "Hotels play important roles in local communities, as employers and by hosting guests that support economic impacts and tax revenues, but also as community stakeholders," said Aran Ryan, Director of Industry Studies at Tourism Economics. "We are proud to partner with CHLA on this new research that helps quantify such corporate social responsibility, building a more complete picture of economic and community significance." The Hotel Caring Initiative primarily relies on data submitted by hotels through an annual survey.
The 2024 survey was launched on and will be open until . The can be accessed through the Hotel Caring webpage and asks about the various forms of giving that an organization could have been involved in (e.g.
cash or in-.