It is a very interesting and short story that I love to share anywhere I go. I was in a paid employment job at the time I conceived the idea to open a business called Firewood Jollof. We were in our office meeting and one of our colleagues was celebrating her birthday.
She told us she brought jollof rice and we were excited to eat the food. We also had expectations of how the jollof rice would taste. We wanted it to taste like that jollof rice we used to eat back when we were children.
Children that were born in the 80’s know what I am talking about when it comes to the geeat taste of our heritage way of cooking jollof rice. But when we put one spoon in our mouths, we were disappointed. It tasted like the regular jollof rice.
We said to ourselves that we are beginning to lose our heritage. Jollof rice used to be cooked on firewood. It used to be cooked in a traditional way that gives it a certain taste that cannot be rivaled.
In that room, someone said, if someone opens a business and calls it ‘Firewood jollof’, the person will make a lot of money. I put that name down in my jotter. I didn’t know what I would do with the name at that time but I knew I was not going to let that catchy name go.
I did a little bit of research and found out that there is demand for firewood jollof out there. I called my Mom and told her and she said, she has my back. That was how my mom, my sister and I started Firewood Jollof in 3rd May, 2016.
Now 8 years after, the firewood jollof busin.