A visitor (right) gets information from a staff member at the exhibition stand of Dewu, an e-tailer of fashion brands, during the sixth China International Import Expo in Shanghai on Nov 8. (Photo provided to China Daily) The Chinese e-commerce platform Dewu has emerged to shake up the global luxury goods market by offering steep discounts of up to 40 percent on luxury fashion goods and sneakers. Dewu, or its English name Poizon, was originally a platform for purchasing, reselling and discussing sneakers.
But since 2018, it has sold branded clothing, handbags, watches, electronics and toys that are purchased worldwide. The platform has more than 160 million active users who often have new, legitimate goods from abroad such as Louis Vuitton, Chanel and Gucci to sell on the site. It is especially appealing to price-conscious Generation Z Chinese shoppers.
Jeff Unze, former general manager of the San Francisco office of Dewu, was brought on to roll out the company in the United States. He has since left to work for the startup CrossTerra. "They're the first Chinese company that is taking branded goods globally," Unze told China Daily.
"Every other Chinese company has done fast fashion like Temu." The vast majority of Dewu's customers are in China, he said. "It has been downloaded 350 million times in China, so it is a pretty large platform and has monthly active users over 160 million.
" Founded in July 2015 by CEO Yang Bing, the company's headquarters is in Shanghai. By 2021, th.