Wednesday, August 28, 2024 Amid a rising tide of consumer interest in healthier and environmentally-friendly dining, key figures in China’s hospitality sector are making significant changes. Recently, major hotel chains, including InterContinental Hotels Group (IHG) Greater China, Dossen Hotel Group, and Orange Hotels, have unveiled bold plans to overhaul their food offerings. These industry giants are committed to ensuring that by 2025, a substantial portion of their menus—ranging from 30% to 70%—will consist of plant-based dishes.
This commitment reflects a broader shift towards sustainable practices in the hospitality industry, aiming to meet the evolving preferences of a more health-conscious customer base. As more consumers seek out plant-based options, these hotel groups are positioning themselves at the forefront of this movement, pledging to make a significant portion of their menus plant-centric. The ambitious goals set by these hotel chains will impact over 3,500 properties across China, marking a transformative period for the country’s hospitality landscape.
This initiative is not just a response to current consumer trends but a proactive step towards a more sustainable future in dining. By embracing plant-based menus, these hotels are aligning with global sustainability goals and addressing the growing concerns around environmental impact and personal health. The shift signifies a pivotal moment in how the hospitality industry in China is evolving to meet .