Wednesday, August 21, 2024 China’s tourism industry is showcasing its diverse offerings beyond the iconic Great Wall and the beloved pandas at a significant 3-day event held in Bangkok. The event highlights the country’s vast cultural heritage, natural landscapes, and modern attractions, emphasizing that China has much more to offer to international travelers than its most famous symbols. The event, attended by key tourism stakeholders, is part of China’s broader strategy to revitalize its tourism sector post-pandemic and attract a more varied tourist demographic.
The event in Bangkok underscores the rich cultural tapestry of China, featuring presentations on lesser-known regions and experiences. From the ancient Silk Road cities to the modern marvels of Shanghai and Beijing, the event aims to entice visitors with the promise of exploring both the historical and contemporary facets of China. Attendees were treated to immersive experiences through virtual reality tours, culinary demonstrations, and cultural performances that vividly illustrated the depth of China’s tourism potential.
One of the event’s key highlights was the promotion of China’s diverse natural landscapes. Beyond the famous landmarks, China boasts some of the world’s most stunning scenery, from the karst mountains of Guilin to the pristine lakes of Jiuzhaigou. The event showcased these destinations as ideal spots for eco-tourism and adventure travel, appealing to nature lovers and thrill-seekers .