Friday, November 8, 2024 In a bold move to expand its winter tourism and sports economy, China recently announced plans to grow its “ice and snow economy” to 1.5 trillion yuan (around $211 billion) by 2030. Building on its 2015 commitment to engage 300 million people in winter sports, a target reached with 346 million participants by 2021, China aims to transform its winter economy into a major driver of tourism, manufacturing, and international recognition.
The initiative could reshape winter tourism trends and present new opportunities for global travelers, with China emerging as a significant player in winter sports destinations. One of the key pillars of China’s strategy is a focus on youth engagement in winter sports, which the government sees as essential for sustaining long-term growth. To achieve this, China is prioritizing youth teams in critical winter sports and integrating these sports into physical education programs at elementary and middle school levels.
Additionally, a national system of youth competitions will be introduced across various age groups, encouraging skill development and engagement from a young age. These efforts are seen as investments in the next generation of winter athletes, who could propel China’s prominence in the global winter sports arena. International travelers interested in youth sports development may find themselves drawn to observe or participate in these competitions.
China’s approach not only positions the country as a .