Scarf coats are one of fashion’s greatest anomalies. Marrying functionality with flair, the outerwear hero seems like the perfect investment for autumn. Coveted by cool-girls across London, the two-in-one pieces have survived yet another year of the trend cycle, appearing on AW24 runways à la Murral, Rohk and of course, Toteme, the brand which is credited with thrusting the wool-blend wrap onto the European fashion imagination.
We saw whispers of the scarf coat revival on the SS25 runways across both womenswear and menswear collections. Primarily spotted in the form of snood, iterations of the trend-led layering device were championed by Hermès and Carven. Previously, AW24 saw Louis Vuitton send male models down the catwalk in jacquard knitwear coats with combined scarves, while Rick Owens sheathed his models in XL, befurred options that quickly went viral online.
Typically oversized in silhouette with white contrast stitch detailing and a built-in scarf, the jackets are a yummy mummy staple. Which is why, as someone who lives in Notting Hill, an area dominated by the polished tribe, the design doesn’t quite sit right with me. Granted, I am an ex-CSM student who is hard pressed to find something not of the Nineties or Noughties persuasion in their wardrobe.
Chai latte-chic with a side of £300 blonde highlights doesn't quite fit the bill. I completely understand the allure. Composed and the epitome of quiet luxury, the coats are an easy choice for the cooler climate.
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