No garment embodies loud and proud fashion like the slogan tee. The least cryptic footnote in fashion’s history, slogan tees, be them camis or crop tops, are simple vehicles for effortlessly identify oneself as an unfussed dresser. They also happen to be a Y2K staple.
Britney Spears told us to ‘dump him’ via tee. Paris Hilton pleaded with fans to ‘stop being so desperate.’ Kim Kardashian professed that she ‘likes nerds.
’ Text-baring tops were the gaudy antidote to quiet style that fashion craved in the Noughties. Hence, why they are on the up once again. The garments are dripping in irony, making them the perfect pick for TikTokkers craving that one viral clip or influencers pining for likes.
Quasi-political and utterly unmissable, they are solely worn by those with something to say. Wearing a slogan tee is always going to spark some sort of reaction. You’re bound to get looks on the tube, most probably from middle-aged men who don’t get your T-shirt’s zeitgeist reference.
But this is partly what’s so endearing about the tops. They simultaneously garner attention and vex the oldies. So, go big or go home, right? MORE: How TikTok's 'very demure, very mindful' trend made modesty modish again RELATED: What is ‘Underconsumption Core’ and why did it go viral? Well, not necessarily.
While many celebrities have catalysed the comeback of the slogan tee, think Victoria Beckham’s ‘Fashion Stole My Smile’ and ‘My Dad Owns A Rolls Royce’ self-deprecati.