Are you sitting comfortably? Because we’ve got news that's about to rattle the style set. There have been whisperings that a certain logo-splashing, keychain clashing brand is back. Rearing its head from the depths of the 2010s, Paul’s Boutique has oh-so slowly started to gain traction once again, much to the utter dismay of older Gen Zs who survived the blingy bags the first time round.
Myself very much included. The day I secured my first Paul’s Boutique bag (yes, there was more than one) was a memorable one. Swanning into Topshop on Oxford Street, may she rest in peace, alongside my highly stylish aunt who was treating me to a girls shopping spree, I spied the one .
Perched behind Lola Cupcakes, a slouchy hobo design caught my eye. The statement piece featured a striking floral pattern across its body, showcasing a kaleidoscope of bright, tropical flowers in vivid blues, purples, and greens against a cream background. Hot pink faux leather handles and accents were flanked by gold-toned hardware, including a padlock on the front, and a large, decorative charm attached to one handle.
A pink ‘PB’ logo, multicoloured ribbons, and what appeared to be a small, netted accessory culminated into the most deliciously kitsch piece of arm candy around town. You could hear, see and smell the PVC from a mile away. “It’s not my taste, but if you love it then we’ll get it!” my aunt said, kindly opting not to serve me the reality check I probably needed.
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