Chinese cars are growing in sales every year, and Chery is one brand making an effort to capitalise on increasing interest. It arrived in Australia (for the second time) in 2023, and now offers a range of three SUVs competing with automotive heavy hitters like Mazda and Mitsubishi. There’s more on the way, too.
Chery is fighting other Chinese brands in Australia too, with the scope for competition expanding with the arrival of each new model from the country. If you’re in the market for an SUV and are willing to take the leap away from familiarity of Australia’s mainstream brands, here’s an overview of everything you should know about Chery. Chery was founded in 1997 and is headquartered in Wuhu, Anhui, China.
Since that time it’s grown to become the second-most exported Chinese manufacturer, with 925,000 units exported globally in 2023. It sits behind MG parent company SAIC, which recorded a total of 1,090,000 total exports across its various subsidiaries. Chery is defined as a state-owned corporation, owned by the Wuhu municipal government.
It currently offers a wide range of sedans and SUVs overseas, while also managing its subsidiary brands like Jaecoo, Fulwin, Jetour, and iCar. There are no concrete timelines for those brands to enter the Australian market, but Chery has previously confirmed nothing was off the table in terms of local expansion. It also said there was a desire to introduce brands like Jaecoo and Exeed in particular, in an attempt to attract a m.