Charli XCX’s influence on Vice President Kamala Harris’ presidential campaign is undeniable — even if the British singer says it was unintentional. The “Vroom Vroom” and “Guess” pop star shared her two cents about how her viral “Brat” album and its slime-green aesthetic became a cornerstone in Harris’ social media strategy, clarifying in a recent interview she doesn’t see herself as “a political artist.” “I’m not Bob Dylan, and I’ve never pretended to be,” she told New York Magazine in a cover story published Monday.
“My music is not political. ..
. Everything I do in my life feeds back into my art. Everything I say, wear, think, enjoy — it all funnels back into my art.
Politics doesn’t feed my art.” Earlier this year, the British singer — who cannot vote in the U.S.
— released her pop album “Brat” to critical acclaim and near-instant virality on social media platforms, including X (formerly Twitter) and TikTok. For weeks, the energetic album inspired viral dances , seemingly endless memes and a wealth of other online content. Then in late July, “brat” unexpectedly became part of the political conversation.
Hours after President Biden withdrew from the presidential race and voiced his support for his vice president, Charli XCX (Charlotte Aitchison) tweeted ,”Kamala IS brat.” Hopping on the album’s popularity and online ubiquity, the Harris presidential campaign quickly embraced “Brat” and its aesthetic, sharing me.