Charleston resident Danny McBride is normally brewing up something for his hit TV show "The Righteous Gemstones." But this time he's been concocting something else: a tequila. Don Gato Reposado McBride just launched Tequila Don Gato , which is available now across the Palmetto State.

The additive-free tequila comes straight from Mexico along with, of course, a story from the weird, wacky and wonderful depths of McBride's imagination. According to his backstory, the tequila is made by the infamous Don Gato, a luchador who's never lost a match and is a notorious cat lover. Don Gato "makes tequila so good" that McBride had to bring it stateside.

Behind the scenes with Danny McBride on Charleston-filmed 'The Righteous Gemstones' The slogan for the brand is "Made Good. For Cool Times." On the website, "Don Gato" can be seen sporting a blue blazer and luchador mask while slicing a sword above a field of agave plants.

McBride has created a few comedic video sagas around the concept, as well, alongside "Eastbound and Down" co-star Steve Little, which you can watch at dongatotequila.com . McBride teamed up with "Halloween" collaborator David Gordon Green to shoot the videos.

Danny McBride (left) and Steve Little in one of the videos about new tequila brand Don Gato. Don Gato Blanco “While I was filming Don Gato and having cool times, I was introduced to the best additive-free tequila I’ve ever had,” McBride said in a press release. “To pay homage to Don Gato, and to help pay f.